What is Reconnect?
Reconnect is the first Philippine Online Giving Portal. It is a website that brings together online Filipinos and non-profit organizations in the Philippines. Before Reconnect, there was no single venue that offers access to information about these organizations. Reconnect is a giving portal that allows non-profit organizations to receive donations though a secure online payment gateway.
It is developed, owned, and maintained by MRM Worldwide.
Reconnect aims to do the following:
- Provide Philippine non-profit organizations a single place to connect with online Filipino donors.
- Enable Philippine non-profit organizations to accept online donations through a secure online payment gateway.
- Make available to Philippine non-profit organizations a single place to provide their donors with news, updates, and information about their projects and their organizations.
- Offer Filipinos both in the Philippines and abroad an online space that allows them to learn more about developmental work done by Philippine non-profit organizations.
- Give Filipinos a convenient and secure way of making donations to Philippine non-profit organizations.
Several factors came into play to pave the way for the birth of Reconnect. First, is that fact that more and more Filipinos are going online. Second, the biggest untapped donor base are overseas Filipinos. Finally, majority of Philippine non-profit organizations have neither online presence nor an easy method of accepting donations. Majority requires donors to go to a bank, line up, deposit the donation, and fax back the deposit slip.
What is MRM Worldwide?
MRM Worldwide owns and maintains Reconnect. It works with two other partners for the secure online payment facilities.
To be part of Reconnect, a non-profit organization only has to pay a very affordable annual subscription fee. Higher subscription fees apply if the organization would like to use the online portal to mount e-mail marketing campaigns.
MRM Worldwide believes in the power of online giving. The launch of Reconnect underlines its commitment to use innovative digital marketing techniques to help the non-profit sector of the Philippines. Using its in-house resources such as web and database design, development, and production, MRM Worldwide has created an online portal that can bring Filipino generosity to the digital age.
MRM was recently launched as one of McCann Worldgroup Philippines’ seven disciplines. Specifically, it provides expertise in building profitable relationships between brands and their consumers through customer knowledge. To date, Globe, Nestle, GlaxoSmithkline, Avon and Johnson and Johnson form part of its growing client roster.
MRM Worldwide has in-house capabilities that cover strategy development, account management, creative development, web and database development and management for marketing needs that cover relationship marketing, CRM, direct marketing, and loyalty marketing.
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